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s2smodern

Around the world, vaping has spawned a fast-evolving subculture with multiple cliques and niches – a heady blend of hobbyism, gaming, punk rock, steampunk, tattoos, piercings and activism. At events such as Vape Jam, hundreds of brands compete for attention, from the small Italian company Moddog – where the designer Michele Brumazzo is selling £300 mod cases handcarved from spalting beech wood – to Imperial Tobacco’s subsidiary Blu, [...]