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The U.S. Department of Health and Human Services has launched a campaign to discourage e-cigarette vaping. While it targeted all e-cigarette vaping, the campaign makes a powerful visual reference to Juul, a device that can be recharged in a computer USB drive and has been reported to be gaining popularity among youth, even though Juul Labs created it for adults who want to stop smoking. The HHS campaign depicts seemingly emotionless teenagers with USB ports where their mouths should be.