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Pharmacy minister Steve Brine has said he would consider suggestions to use cigarette packets as a vehicle for the promotion of e-cigarettes.

The proposal was put to the minister by MP Stephen Metcalfe at a House of Commons Science and Technology Committee hearing on e-cigarettes. Tim Baxter, director of healthy behaviours at the DHSC, told the committee that under current legislation it is illegal to put promotional material into cigarette packs, but he agreed with Brine [...]