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s2sdefault

I was so excited the first time I heard about electronic cigarettes back in 2006. Could they save billions of lives from smoking related-death? The idea was so simple and so tempting: to replace a very harmful product with a less harmful one. Unfortunately, reality is much more complex.

The idea of tobacco harm reduction is not new. Since the 1950s filters, low tar and low nicotine products have been introduced by the tobacco industry [...]