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Neil McCallum, CEO of  JAC Vapour, claims electronic nicotine devices are 95 per cent safer than fags and no worse than a hit of caffeine. Speaking ahead of VApril – a month-long drive which launches today to encourage smokers to switch to vaping – he said: “There is a chance it can elevate your heart rate, but in my opinion, it’s not any riskier than having a cup of coffee, which can have the same effect.