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Sweet smelling “vape” shops that sell electronic cigarettes and vapers puffing out clouds of fragrant white smoke have become common sights on UK high streets. As traditional cigarette smoking has become less fashionable and vaping more popular, big tobacco has muscled in on this once-niche scene.
The number of smokers in the UK has been falling since 1974 and it is now the world’s second biggest vape market after the US.