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Cape Town - Electronic smoking devices are the tobacco industry’s new tactic to get new generation of smokers, according to experts at the World Conference on Tobacco or Health. In Italy, the number of non-smokers who wanted to try the new Philip Morris product, IQOS, a tobacco-based “heat-not-burn” product, outnumbered the current smokers.
Dr Silvano Gallus [...] said that the IQOS – which got its name from “I Quit Ordinary Smoking” - had achieved the opposite.