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He had never smoked a cigarette in his life, but one freshman finance major still felt the need to buy a Juul — an electronic smoking device that utilizes disposable pods containing fluid with high amounts of nicotine — during his senior year of high school. Each Juul pod contains the nicotine equivalent of a pack of cigarettes, and he began to go through one pod each day.

Within a year, the habit went from a casual stress reliever to a five-dollar-a-day addiction.