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THC. It flows off the tongue much more easily than "tetrahydrocannabinol," the full name of the chemical. THC is the primary chemical responsible for marijuana's psychoactive effects. And it may be the primary reason several marijuana stocks could have staying power.

Canopy Growth (NASDAQOTH:TWMJF), Aurora Cannabis (NASDAQOTH:ACBFF), and Aphria (NASDAQOTH:APHQF) rank as the biggest pure-play marijuana stocks on the market right now.