It's been six decades since the landmark surgeon general's report that shed definitive light on the deadly nature of cigarettes.

And while it would be easy to feel complacent, and rest on our laurels as a nation now proudly at the forefront of tobacco control … we should be anything but.

The tobacco industry has re-emerged with an addictive and dangerous new threat. It's now repeating the deadly playbook that so effectively led to thousands of lives ending early and enormous levels of pain and suffering.