Globally, almost a third of tobacco consumers use oral products. Smokeless tobacco (SLT) is generally safer than combustibles. But traditional forms popular in South Asia pack a deadly punch, leading to more than 570,000 annual deaths. Despite these products causing 88 percent of SLT-related mortality, the World Health Organization (WHO) and its allies continue to club them alongside much safer SLT options under the risk-blind “all tobacco is bad” paradigm. This funnels interventions into (...)