The Surgeon General of the United States (SG) recently launched an initiative to reduce health misinformation. In an advisory, he wrote: ‘Health misinformation is a serious threat to public health. It can cause confusion, sow mistrust, harm people’s health, and undermine public health efforts. Limiting the spread of health misinformation is a moral and civic imperative.’

We agree and applaud the SG for addressing this important issue, which has garnered media attention primarily due to COVID. Questions related to risks of e-cigarettes constitute another area where there is widespread misinformation. [...]