There’s an oversimplified notion that only Big Tobacco supports vaping. On the contrary, thousands of small businesses, selling vapor products manufactured by small companies, are the backbone of tobacco harm reduction in the United States. Until recently, I ran one of them.

Much of my family smoked cigarettes. After a heart attack at age 29, my son switched to vaping. He then opened a vape shop in Brainerd, a small town in Minnesota, to help others quit smoking. That included me; I was his first accidental quitter. We both quit smoking using a rainbow sherbet flavor.