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"We want to reduce nicotine consumption, and limit young people's access to it in particular," Minister of Health and Labor Peep Peterson (SDE) said according to a press release. "We know from the war on liquor that addictive substance policy may not be effective when working alone; coordinating with our neighbors will certainly lead to better results."

The Estonian minister acknowledged that the proliferation of e-cigarettes as well as nicotine pouches is a common Baltic concern, and added that Estonia, Latvia and Lithuania have to increase active cooperation on this issue in order to truly implement current regulations as well as support them with other measures.