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The tobacco industry is attempting to market heated tobacco products (HTPs) and electronic nicotine delivery systems (ENDS) as less toxic and safer alternatives to conventional cigarettes. In reality, these products are not harmless. HTPs are tobacco products and can actually expose users to higher levels of some toxicants than conventional smoking. ENDS contain nicotine – a highly addictive substance – and other toxic chemicals.

The boundaries between these products are being rigorously blurred by the tobacco industry to confuse users and normalize the use of HTPs and ENDS, especially among young people. [...]