There are now high levels of sweet and fruit-flavoured chemicals likely to appeal to young people in e-cigarette liquids ostensibly marketed as ‘tobacco-flavoured’, compared with a decade ago, finds research published today in a special supplement* of the journal Tobacco Control.

This recent trend coincides with the US Food and Drug Administration’s (FDA) ban on the sale of cartridge based flavoured e-cigarettes–with the exception of menthol and tobacco flavours–in a bid to limit their appeal to young people. And it suggests that manufacturers are managing to get round the regulations, say the researchers.