Ahead of the Nov. 3 parliamentary debate on the independent review of smokefree 2030 policies, the Institute for Economic Affairs (IEA) has published an alternative strategy to reduce the smoking rate in England, titled The Alternative Smoke-Free 2030 Plan.

This approach stands in contrast with the recent Khan Review, which recommended banning the sale of cigarettes over time. Report author Christopher Snowdon argues that as long as demand exists—only 53 percent of British smokers say they want to quit—prohibitionist policies will result in endemic black market activity, crime and secondary poverty without eradicating smoking.