A heat-not-burn tobacco-free device has launched a major nationwide marketing campaign in a bid to secure more physical and online retailer listings.

Teó is an electronic device “comparable to Iqos”, into which users place refillable vaping sticks. The sticks are available in both nicotine-free and different strength nicotine varieties.

However, unlike Phillip Morris’ Iqos and JTI’s rival product Ploom, which take tobacco-filled sticks, the Teó’s refillable sticks instead contain “high-quality tea leaves” plus propylene glycol and vegetable glycerin.