In this instalment of our Harm Reduction Heroes series, Snusforumet talks to consumer advocate and former New Nicotine Alliance chair Martin Cullip about his participation in the grassroots movement that forced the UK government to see the harm reduction potential of e-cigarettes.

Over the last decade, Martin Cullip has made a name for himself as a prolific writer and blogger on free market and lifestyle consumer issues. He’s also a particularly passionate advocate for all forms of tobacco harm reduction, with a keen interest in the rapidly-evolving nicotine market and the politics surrounding it.