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While an intense ideological battle continues globally led by well-funded anti-smoking NGOs, some national governments, as well as the World Health Organization (WHO), a steadily increasing amount of research, is proceeding on new harm reduction technologies for smokers. Ultimately, they have the potential to save many lives – and support public health more effectively- than coercive measures aimed at direct prohibition of smoking, which clearly remains a utopian objective. At the beginning of September, a Spanish NGO launched a petition to ban nicotine consumption in Europe for all those born after a certain year. [...]