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In a bid to achieve a smoke free future, the Philip Morris International (PMI) is intensifying its for all by pushing for its heated- not- burn tobacco products.

Speaking over the weekend at a press briefing, Tommaso Di Giovanni, Vice President, Market Activation & Support – Philip Morris International opined that the company does not advise anyone who does not smoke to start but smokers who find it almost impossible to quit the act should subscribe to science and technologically improved smoke -free products which has about 95 per cent harm reduction.