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Rachel Lloyd was an avid cigarette smoker until she picked up her first Juul — the high-nicotine vape that skyrocketed in popularity after it hit the market in 2015, mostly among teens due to targeted marketing and flavors like fruit medley and creme brulee.

“I wasn’t even someone who wanted to quit smoking. I wanted to want to quit smoking, but I was so hopelessly addicted I honestly believed that the only motivating factor to quitting completely would have to be something like getting pregnant,” Lloyd, a 29-year-old in New Jersey, told BuzzFeed News. “For a somewhat unexplainable reason, I just eventually didn’t really care to smoke cigarettes anymore if I was always using my Juul.”