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In less than 24 months, nicotine pouches are back on the Kenyan market after British American Tobacco (BAT), the biggest manufacturer in Kenya, lobbied government authorities for their reintroduction. Meanwhile, the tobacco manufacturer continues to push for the opening of its $2.5m nicotine manufacturing plant in Nairobi.

Confidential documents seen by The Africa Report show that BAT Kenya Plc imported ten tonnes of Velo – the new name for the nicotine pouches in Kenya, and the name given to the product in other countries – from South Africa in July 2022, and has already ordered additional supplies, which are expected to arrive in the country by the end of August.