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"For decades, the tobacco industry has deliberately targeted youth and Hispanic communities with menthol and flavored products to lure in new generations of smokers. The FDA's recent moves to prohibit menthol in cigarettes and all flavors in cigars will save lives and advance health equity across this country and we urge FDA to finalize the rule swiftly and enact a 90-day implementation period," said Jane L. Delgado, PhD, MS, President and CEO of the National Alliance for Hispanic Health, the Nation's leading Hispanic health advocacy group.