"We lack progressive policymaking [in Africa]. The 'quit or die' approach is not working. We need to look at other options. (...) Nicotine is not the enemy; it does not cause cancer. Policymakers need to look at other products [safer nicotine alternatives] that can help smokers to quit smoking. As well as helping the farmers to diversify their crops in a way that is beneficial to them." - Joseph Magero, Chairman of Campaign for Safer Alternatives (CASA).