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Most smokers support the idea of cigarettes having lower nicotine content, according to a new University of Waterloo report on tobacco.

Over 3,500 people were polled by the International Tobacco Control Project at the University of Waterloo. Of them, 64 per cent of smokers said they supported reducing nicotine content with the goal of making cigarettes less addictive.

Geoffrey Fong, who is principle investigator for the project headquartered out of the Ontario university, says no country has ever implemented that policy to lower nicotine in cigarettes.