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Much confusion has surrounded the Government’s impassioned commitment to ‘levelling up’. Ostensibly it is designed to reduce imbalances between different regions of the UK without negatively impacting wealthier areas, boosting the income of every household.

However, despite the raft of Government proposals to this effect, there remains a gaping chasm on health and earnings in greater London, compared with other areas.

And with Javed Khan [...] now appointed to look at ways to reduce smoking rates among young people, it is surprising that politicians are having to scratch their heads when a low-cost, high impact solution is staring them in the face.