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Under strict new regulation, the prices of electronic cigarettes in China have increased. Recently, Beijing Business Today journalists found that many brands of electronic cigarettes and vaporizers with fruit flavors have seen prices increase by up to 20-30 yuan ($3.14-$4.72).

The electronic cigarette industry previously flourished in China, especially starting from the first half of 2018, then developing exponentially in 2019. It was initially promoted as beneficial to helping people quit smoking, less harmful to the body, and good for health. But the products have later changed towards appeals such as fashion, novelty and flavors.