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Fruit- and other sweet-flavored e-liquids and cartridges are at the heart of a vaping policy schism. Lined up on one side are the anti-vaping zealots, like the Campaign for Tobacco-Free Kids, who argue that flavors are designed to appeal to young people to “hook” them on nicotine, and that they have fueled the so-called “youth e-cigarette epidemic.” On the other side, harm reduction proponents note that non-tobacco flavors, which most adults prefer, are critical to helping smokers switch.