While the world is embracing science, innovation, and safety at the heart of policy making, India still lags far behind. India has a strange affinity to ban products and services cursorily, mostly on political or moral considerations rather than delving into available empirical evidence recognized globally. Resultantly, Indian consumers are denied the freedom to choose products and services which are available to consumers elsewhere in the world. Consumers mostly do not find representation in the decision-making process, which leads to framing and adoption of ineffective policies which may be doing more harm than good.