The market-share gap between the top-selling U.S. electronic cigarettes has shrunk over the past month with Juul holding about a 4.2-percentage point gap over R.J. Reynolds Vapor Co.’s Vuse.
The latest Nielsen analysis of convenience store data, covering the four-week period ending Feb. 12, determined Juul was at 37.9% market share and Vuse at 33.7%.
There has been a 4- to 4.8-percentage point gap between the two e-cigarettes for the last six Nielsen reports.