SINCE the early 2000s, anti-smoking campaigns have been carried out in order to encourage Malaysians to quit smoking.

From displaying graphic images on cigarette packets to the Ministry of Health's 'Tak Nak' campaign, these efforts were meant to show the hazards of smoking.

According to medical practitioner Dr Nur Khaisiyah Othman, these anti-smoking methods emphasise one common message, 'Quit or die'.

While acknowledging the studies behind the dangers of smoking, she believes that these fear-mongering tactics do not work to help the public to stop smoking.