While the rate of adult cigarette smokers in the U.S. has dropped over the last several years, the Centers for Disease Control and Prevention reported in 2019 that more than 34.1 million Americans were smokers.

Quitting can be tough, but a new cigarette is soon to hit the market with FDA approval to help people smoke less.

“This is really the first tobacco product that’s intentionally designed to address the problem of nicotine addiction,” Mike Zercher, 22nd Century Group president and COO, said.