A flavour ban on e-cigarettes could damage tobacco harm reduction and consumer choice, the Oireachtas health committee was told today.

Declan Connolly of the Irish Vape Vendors Association (UVVA) said e-liquid flavours are of” vital importance to vapers.”

" IVVA is deeply concerned by the negative effects a flavour ban could have on tobacco harm reduction and consumer choice. A survey carried out by the Independent European Vape Alliance (IEVA) in 2020 found that to nearly 65pc of vapers vaped fruit or sweet e-liquids on a daily basis.