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Swiss MP Lukas Reimann explains how a chance encounter with Swedish snus helped him kick a 20-year smoking habit, legalise snus in Switzerland, and become an outspoken ambassador for smokeless nicotine products. [...] In the decade since he transitioned from cigarettes to snus, Reimann has tried to introduce snus to other friends struggling to quit cigarettes.

“They’ve tried medicine, therapies, even hypnosis. And nothing helped. And then I gave them this small can and they’ve told me, ‘I’ve stopped smoking! Thank you so much!’” he explains.

The committed libertarian believes smokers don’t want to be seen as “sick patients”. [...]