Swiss voters will decide on February 13 on a wide ban on tobacco advertising, aimed at protecting young people. Switzerland, home to the world’s largest cigarette companies, has some of the weakest laws against tobacco advertising in Europe. In Switzerland about a quarter of the population are smokers, including around 100,000 aged 15 to 19. The people's initiative, launched in 2018, calls for a ban on “any form of advertising [of tobacco products] that reaches children and young people”. Only tobacco advertising directly targeting adults would be allowed. The initiative also seeks to outlaw sponsoring by tobacco firms.