Living is risky behaviour. Nothing we do (or don’t do) is free of any risk, so the goal is to manage our risks; to avoid being subjected to unwanted, unknown, and unnecessary risks.

When government regulations and empowered individuals work in tandem great things are accomplished. As witnessed by the huge decrease in the everyday risks people face today compared to the situation a century ago. It should go without saying that consumers have a huge role to play in efforts to lower risks. After all, it is the decisions made by individuals that will do so much to determine overall societal risks. [...]