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Spike Babaian is the Swiss Army Knife of vaping. She is a fierce advocate for tobacco harm reduction, a vape business owner who has helped hundreds if not thousands of smokers to quit, a published researcher, an educator and an activist against flavor bans. At her store in East Harlem, a predominantly low-income Latinx and Black neighborhood, she helped people with some of the highest rates of smoking switch.

“We quit smoking and we thought everyone should have that chance, and the government took it away.”

“Even though there isn’t a lot of money in East Harlem, there are a lot of smokers,” Babaian told me [...]