On any given Saturday night, Alan from Express Hookah, a shisha delivery service in Sydney, will make 30-40 deliveries.

He told The Feed that in the three years he’s worked at the business its “growth has been huge”.

“It’s [Shisha] becoming more accessible so people are doing it all year round.” 

“Our regular customers are in their 30s and 40s while people in their late teens and early 20s tend to have it at one-off events,” he said.

While the business is a popular one, Alan told The Feed it is not a lucrative one because of Australia’s tobacco taxes.