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Earlier this year, a public consultation about the proposal to ban flavours was meant to close on the 19th of January, but had been extended to the 2nd of February. A statement published on the Netherlands’ Government website, had revealed that the consultation was extended “due to popular demand.” In line with this, a press release by the WVA had highlighted that the country had witnessed the largest number of responses ever collected in a public consultation on health matters. More importantly, an overwhelming majority of the responses, 98.54%, had opposed the ban. This equated to 746 responses out of the total 757 submissions [...]