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Various measures have been employed all over the world to reduce the burden of smoking, cigarette bans being the major one of them. However, there are still 1.3 billion smokers in the world today and if the trend continues, this number is expected to increase to 1.6 billion by the year 2025. Major stakeholders and activists, when asked regarding a solution to this problem, simply resort to encouraging bans and implementing heavy taxes. If the solution were that simple,wouldn’t we have tackled this menace already?