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Following a swathe of endorsements by social media influencers of a type of flavoured nicotine pouch, produced by British American Tobacco (BAT), the group wrote a letter to the chief execs of Facebook, Instagram, TikTok and Twitter demanding for an end to the practice. [...] Although BAT brands Velo as an alternative to cigarettes to help smoking addicts, none of the social media posts by influencers suggest or mention quitting, according to the Guardian.

Earlier this year BAT was found to have bet around £1bn on using the popularity of social media influencers to reach young people in countries including Pakistan, Sweden and Spain, [...]