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More than two thirds of vapers believe New Zealand’s approach to vaping as a tobacco harm reduction tool is world-leading and should be promoted overseas to save millions of lives, according to a new survey conducted by research house IRI.

The New Zealand Taxpayers’ Union has released this research an anticipation of the World Health Organisation’s Framework Convention on Tobacco Control Conference (COP9) this November.

The IRI survey, conducted in September, asked more than 500 Kiwi vapers what they thought of New Zealand’s use of vaping as a tool to help smokers quit. Over 80 per cent said vaping had helped them to reduce or quit smoking. [...]