Speaking at this year's Global Tobacco & Nicotine Forum ( GTNF) in London, BAT Group Chief of Marketing, Kingsley Wheaton, said having a total ban on alternative products poses a greater risk in the efforts being made towards tobacco harm reduction "If the WHO recommends a ban on e-cigarettes at COP9 in November, that could seriously undermine the progress being made in making reduced risk tobacco and nicotine products widely available to smokers," he said.