The market-share gap continues to shrink between top-selling electronic cigarette Juul and No. 2 Vuse, according to the latest Nielsen analysis of convenience-store data.
The report covers the four-week period ending Sept. 11.
Nielsen determined Vuse had a 33% market share, up from 32.3% in the previous report.
Meanwhile, Juul was at 40.8%, down from 40.9% in the previous report.
NJoy was at 3.3%, down from 3.5%, while Fontem Ventures’ blu eCigs was at 2.4%, down from 2.5%.