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s2sdefault

A few years ago the vape industry fought hard against a complete ban on e-cigarettes. We met with whatever politicians would talk to us. We encouraged customers to write to their representatives. I appeared on TV and radio (which I hate!), reached out to media and wrote numerous articles.

While we won compromises, they were often unsatisfactory. For example, the nicotine limit was set at 2% – not enough to work for every smoker. The tank capacity was set at 2ml, which means frequent topping up for heavy users, and plastic 10ml bottles were mandated, which meant more plastic waste.