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Earlier this week, Swedish Match announced plans to sell off its remaining cigar business. The move, expected to be completed in late 2022, would make the company the world’s first major smoke-free tobacco company.

While many tobacco harm reduction advocates applauded the move, at least one leading voice in international tobacco policy is uncertain it will silence critics of the Stockholm-based manufacturer of Swedish-style snus and nicotine pouches.

“I don’t think the move out of combustibles will end the attacks on Swedish Match because the attacks have long been moralistic, irrational, and decidedly counterproductive,” says David Sweanor, [...]