In this century, especially in these COVID times, businesses of all types and sizes have started to look beyond the strict confines of their product, service, and supply chains for new ways to meet the evolving needs of their consumers and communities, and the planet that houses us all. [...] For Philip Morris International (PMI), science has changed our company and is transforming our industry. Today, PMI is a science and technology−minded company developing and making available science backed smoke-free products as an alternative to cigarettes.