Premium vaping brand RELX has officially launched in the Kingdom as more Saudi youth are resorting to e-cigarettes.

The vaping products are also available in the UAE and Kuwait, and signal RELX's intention to expand into the rest of the Middle East and North Africa this year. Dr. Abdulaziz Sallam, a consultant in emergency medicine at Saudi Airlines Medical Services, said: “E-cigarettes and vape devices are not an alternative to quitting smoking because they are harmful to the body just as cigarettes are because they also contain nicotine."