The WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2021 - Addressing new and emerging products lays bare the significant and inappropriate influence exercised by Bloomberg Philanthropies over WHO policy. The report is undeniably biased and reminiscent of tactics and pseudo-science employed by the US tobacco industry after the formation of the Tobacco Industry Research Committee in 1954, albeit worse because of the abuse of the public trust that the WHO is endowed with.